A crowd, with similar interests, retargeted with ads by marketing campaigns.

Boost ROI with Strategic Retargeting & Social Ads

How Small Businesses Can Maximize Conversions

If your other marketing tactics aren’t working out as planned, retargeting and social media ads can help recover lost traffic and increase ROI—without raising your budget.

Why Retargeting & Social Ads Are Necessary for Small and Medium Business (SMB) Growth:

🔹 Retargeting Ads Convert More Buyers: 98% of website visitors leave without making a purchase. Start retargeting to boost conversion rates.4
🔹 Social Media Ads Are Essential: With 4.9 billion active users, platforms like Facebook, Instagram, LinkedIn, and TikTok provide unmatched reach.
🔹 Retargeting + Social Media = Higher ROI: Businesses that combine social media ads & retargeting strategies can see an increased ROI ranging from 30-400%.

💡 Make your ad spend work smarter, not harder. Let’s look at these ad types, how they work, and tips to remember if you’re running ads without an agency.

A crowd, with similar interests, retargeted with ads by marketing campaigns.

Retargeting & Social Media Ads — The What’s and The Why’s

What Are Retargeting Ads?

Retargeting is used to re-engage users who have previously interacted with your website, ads, or social media content. Instead of showing your ad to a broad, unqualified audience, retargeting targets high-intent users who have already shown interest in your business.

Why Retargeting Works:

🔹 Retargeting can increase conversion rates, boost brand recall, and keep your business top-of-mind.
🔹 Visitors who see retargeting ads are more likely to purchase.

Real-World Example: A local boutique was losing thousands in potential sales each month due to abandoned carts. After testing other strategies, they began implementing retargeting ads that reminded shoppers of their forgotten items— they reported a 30% increase in completed purchases within just 30 days.

General Marketing Strategies That Can Be Used For Retargeting Ads:

🔹 E-commerce: Recover abandoned carts and re-engage past customers.
🔹 Local Businesses: Drive foot traffic by reminding past visitors about special offers.
🔹 B2B & SaaS: Retarget potential leads who visited pricing or demo pages.
🔹 Service-Based Businesses: Convert users who engage with online booking or consultation pages.

💡 If your segment is listed, congratulations! You’re amongst the many, and a strong strategy will be key to your marketing efforts.

Why Social Media Ads Are Essential

Social media platforms control over 50% of total digital ad spend, making them a must-have for any small business.

🔹 People Spend Hours on Social Media: The average person spends 2 hours and 31 minutes daily.
🔹 Consumers Research Brands on Social Media: 40% of users discover new products via social media ads.3
🔹 Social Media Fuels Website & Foot Traffic: Businesses report a 3-4% increase in-store traffic after running social ads.2

💡 Get your content where it needs to be. 73% of consumers use multiple digital channels before making a purchase.1

Tips for Optimizing Your Retargeting & Social Ads:

🔹 Set Up the Right Tracking: Use Facebook Pixel, LinkedIn Insight Tag, or Google Ads Tag to capture audience data.
🔹 Segment Audiences for Personalization: Target users based on their behaviors (e.g., cart abandoners vs. product viewers).
🔹 Target Similar Audiences: Expand reach by targeting people similar to your best customers.
🔹 Continuously Test and Optimize Ads: A/B test ad creatives, copy, and audience settings to improve performance.

Industries Seeing the Highest ROI from Retargeting Ads:

1. E-commerce: Recover lost sales and increase AOV.
2. Healthcare & Wellness: Re-engage potential patients & clients.
3. B2B & SaaS: Nurture leads & drive conversions.
4. Local Businesses: Increase repeat visits & in-store purchases.
5. Real Estate: Convert engaged visitors into leads.

SMB Segments Benefiting Most from Social Ads:

1. Service-Based Businesses: Drive bookings and lead generation.
2. Restaurants & Cafes: Boost online orders & reservations.
3. Online Coaches & Course Creators: Attract more signups.
4. Event Planners & Entertainment: Increase ticket sales.
5. Boutique & Retail Stores: Grow brand awareness & foot traffic.

💡 Don’t see your business within these industries or segments? Connect with a professional for a customized approach.

Platforms to Manage Retargeting & Social Ads:

🔹 Facebook & Instagram Ads Manager (Meta for Business)
🔹 LinkedIn Campaign Manager (LinkedIn Ads)
🔹 Google Ads (Display & YouTube)
🔹 TikTok for Business (TikTok Ads)
🔹 Pinterest Ads Manager (Pinterest Business)

💡 Not all social media channels are relevant to your business. Choose the proper channels to avoid extra work, spending, and misplaced strategies.

Pro Tips for Structuring High-Performing Retargeting & Social Ads:

🔹 Clear Call-to-Actions (CTA’s): “Shop Now,” “Book a Call,” “Get an Offer.”
🔹 Have Compelling Creative: Eye-catching visuals and informative copy increases engagement.
🔹 Dynamic Ads: Automatically show relevant information to users.
🔹 Test Different Ad Formats: Use a carousel, video, and single-image ads for variation.

Key Takeaways:

🔹 Retargeting and social media ads can significantly boost ROI when used strategically.
🔹 Proper audience targeting and creative testing are crucial for maximizing ad performance.
🔹 Choose the right platforms and strategies tailored to your business needs.

Already implementing strategies but hitting a plateau?

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